The impact these bills will have on trans youth is staggering a University of Arizona study found that trans youth experience far higher suicide attempt rates, but an affirmation of their identity and pronouns by parents can greatly reduce this number.įinancial data on the LGBTQ community also paints a complex picture. Oppression efforts continue to run rampant, so we need your help.Īs of this writing, 17 anti-transgender bills have already been signed into law this year, per a press release from the Human Rights Campaign. Translation? Queer people exist, and younger people identify as queer in greater numbers. Nearly 16% of gen Z identifying as LGBTQ, with 72% of that population identifying as bisexual. Highlights from that data include:ĥ.6% of Americans identifying as LGBTQ, up from 4.5% in 2017,ĩ.1% of millennials identifying as LGBTQ, with about half of that population identifying as bisexual, and And according to polling data from Gallup, the roar of both the LGBTQ community and economy is only getting louder. We all like to purchase from companies that get us. Your customers and clients want to follow your company and buy your product not only for what it does, but also for what you stand for.
Consumer psychology has changedĬonsumers increasingly look to where a brand stands on topics of social justice to determine their loyalty.
Related: The LGBTQ+ Community Has $3.7 Trillion In Purchasing Power Here's How We Want You to Sell to Us.
